PRIVACY POLICY
Effective date: 2024-09-19
Welcome to Home Yum Technologies Inc. (“Company”, “we”, “us”, “our”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you access our website homeyum.ca, mobile applications, or any other platform or service (collectively, the “Service”).
By accessing or using the Service, you agree to the terms of this Privacy Policy. If you do not agree, you must not use the Service.
This Privacy Policy is governed by applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada’s Anti-Spam Legislation (CASL), provincial legislation (e.g., Alberta PIPA, Quebec Act), and international data laws where applicable.
Personal Data: Any information about an identifiable individual.
Usage Data: Data automatically collected through your use of the Service.
Cookies: Small data files used to identify your device.
SMS and Email Communications: Messages sent to users using phone numbers or email addresses collected through the Service.
Data Controller: Home Yum, which determines the purposes of data processing.
Data Processor / Third-Party Vendor: External parties who process data on our behalf (e.g., Twilio, Stripe, Mailchimp).
User / Data Subject: You, the person using the Service.
We may collect the following categories of data:
Full name
Email address
Mobile phone number
Billing and delivery address
IP address
Location (if enabled)
Payment-related details (processed via third-party providers)
Communication preferences
Log data (browser type, pages visited, timestamps)
Device type and operating system
Session heatmaps and clickstream analytics
Cookies and pixel tags (with consent)
We use your data to:
Fulfill orders and provide customer service
Send transactional updates (e.g., order confirmations, delivery ETA)
Send promotional emails and SMS, with proper opt-in consent
Respond to inquiries and support requests
Customize content and optimize user experience
Conduct analytics and product improvements
Meet legal and regulatory requirements
By providing your contact information, you consent to receive:
Transactional communications (e.g., order updates, password resets)
Promotional content (e.g., discounts, events, special offers) — only with explicit opt-in consent as required by CASL
You may unsubscribe at any time:
Emails: via the unsubscribe link in the footer
SMS: by replying "STOP" to any marketing text message
We use services such as Twilio, ClickSend, and Mailchimp, who process your contact data in compliance with applicable laws and under strict contractual obligations.
We do not sell your data. We may share limited Personal Data with third-party vendors for the following purposes:
Payment Processing: (e.g., Stripe, Square, Apple Pay)
Email/SMS Communications: (e.g., Twilio, Mailchimp)
Analytics & Tracking: (e.g., Google Analytics, Microsoft Clarity)
Advertising & Remarketing: (e.g., Meta Pixel, Google Ads)
Hosting & Infrastructure: (e.g., AWS, Firebase)
All such providers are contractually obligated to:
Process your data only on our instructions
Protect it with reasonable safeguards
Comply with PIPEDA and other applicable privacy standards
We use cookies and online tracking technologies for:
Site performance and personalization
Analytics and audience insights
Retargeting and remarketing ads
Fraud detection and session monitoring
You may manage cookie preferences through your browser or device settings.
We may also use services such as Retention.com for data enrichment or cookie-based targeting. For opt-out: Retention.com Opt-Out.
For Microsoft tracking: we use Microsoft Clarity and Microsoft Advertising to understand user interactions (e.g., heatmaps, scroll behavior). See the Microsoft Privacy Statement.
We do not directly store your credit card or banking information. All payments are handled by secure, PCI-DSS-compliant third-party processors. You acknowledge and agree that their terms and privacy policies apply to any payment transactions made through the Service.
Your information may be stored or processed outside of your home province or country. By using our Service, you consent to such transfer and storage of data in jurisdictions that may not provide the same level of data protection as your local law.
We will ensure reasonable contractual or technical safeguards are in place for cross-border transfers.
We retain your Personal Data:
As long as your account remains active
As necessary to provide services and fulfill obligations
For legal, audit, or fraud prevention purposes
Once no longer needed, your data is securely deleted or anonymized.
We implement reasonable administrative, technical, and physical security measures to protect your Personal Data. These include:
TLS encryption
Access controls
Secure cloud storage
Regular system audits
However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute protection.
You may, at any time:
Request access to your data
Request correction or deletion of inaccurate data
Withdraw consent for promotional communication
Lodge a complaint with the Office of the Privacy Commissioner of Canada or your provincial privacy authority
If you are located in the European Union or a country governed by GDPR:
You have the right to request deletion, data portability, and restrict or object to processing.
You may exercise these rights at rb2b-gdpr-opt-out.
We process your data under legal bases of contract, consent, or legitimate interest, as required.
Our Service is not directed to children under 18. We do not knowingly collect Personal Data from minors. If you believe we have unintentionally collected such data, please contact us immediately.
Our platform may contain links to third-party websites. We are not responsible for the privacy practices of such sites and encourage you to read their policies.
16. Mobile Numbers & SMS Consent
By signing up for Home Yum, you consent to receive SMS messages from Home Yum Technologies Inc. These may include account notifications, updates, and marketing messages.
We do not sell or share your mobile information with third parties or affiliates for marketing or promotional purposes.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We reserve the right to amend this Privacy Policy at any time. Updates will be posted to this page with the revised effective date. Continued use of the Service after any update constitutes your acceptance of the revised terms.
If you have questions, requests, or complaints about your privacy or this policy:
Home Yum Technologies Inc.
Email: support@homeyum.ca
Website: homeyum.ca